Case Studies

When it came time for Amazon Prime Video to reinvent itself, my team took the lead in the largest ever redesign of this premier streaming service. Together we significantly improved discovery and engagement for over 200 million customers globally.

When Amazon Prime Video needed to solve critical engagement issues, my team led the charge in developing an innovative AI-powered voice search solution. Together, we transformed content discovery for over 200 million customers globally, increasing user engagement by 80% and significantly enhancing the streaming experience.

Amazon purchased forward-thinking healthcare company One Medical to provide in-person or remote doctor visits and on-demand healthcare nationwide to their Prime customers. But first, it had to be integrated into the Amazon Health ecosystem.

My team innovated an AI solution for this premier healthcare client, improving their member experience by providing better, quicker, and more accurate customer service saving them millions.

This strategic initiative also resulted in a 15% reduction in customer churn and enabled the sales team to immediately close a $125K deal by addressing key user concerns.

On game day, the stakes could not be higher for both fans and arena employees. Me and my team partnered with the NBA through a Design Thinking Workshop to elevate the fan experience by empowering front-line workers to respond quicker to the needs of their fans. 

Our research showed that our digital touchpoints did not address the needs of a majority of our Annual Passholders. So we created an elevated, velvet rope-style experience that decreased attrition and increased renewals.

Companies I’ve Worked With

In 15+ years as a professional, I have accumulated a wealth of experience working with a variety of businesses, including ambitious startups, large media organizations, healthcare companies, and Fortune 10 corporations.